COTA SA’s new Chief Executive has bold plans for South Australia’s ageing population

Media Release - Thursday 19th March 2015

With almost a third of the South Australian population aged 50 years or over, Jane Mussared is determined to re-cast the way we think about older people and ageing.

Newly appointed Chief Executive of COTA SA, Jane Mussared is highly respected as a passionate advocate for rethinking the way we grow old.

"I want to see us push the boundaries and extend the possibilities for older people in this state", Jane said.
Our job is to promote vastly different expectations and opportunities about what being 55 or 75 or 95 will mean in the future", she said.

"We forget sometimes that our rich and diverse community is made up of people aged anywhere from 0 to 100 plus. We all want the same thing - to live healthy lives of contribution and influence. But older people tell us that we will therefore have to promote new expectations, and rethink the stereotypes and challenge the discrimination that holds them back.

"My goal is to focus on four key policy priorities; age discrimination, health and wellbeing, employment, and cost of living. Older people don't want things done ‘to' or ‘for' them but ‘with' and ‘by' them. We need to focus on opportunities and possibilities rather than challenges and issues."

COTA SA President Emeritus Professor Anne Edwards AO said that Ms Mussared would provide the leadership the organisation needed at a time when ageing and the ageing population were becoming an important focus for the state and national governments and for our community.

"We are confident that Jane will enhance COTA SA's already strong reputation as the peak body for older South Australians," said Professor Edwards.

"She has proven credentials in innovation, strategic leadership, and organisational management and is a highly regarded advocate for the rights and aspirations of older people.

"A key element to COTA SA's future success is how we partner with and influence others. Jane has a proven track record in building strong relationships with government and the community sector."

Jane currently serves on various boards and committees, including Cirkidz and the FECCA Healthy Ageing Reference Committee. She is also a member of national policy committees, such as the National Aged Care Alliance advisory group on Home Care.

In 2008 Jane was the SA Winner of the Innovation Award in the Telstra Business Women's Awards. Jane's most recent role was as General Manager, People and Innovation, at the ACH Group, a not-for- profit aged care provider. She previously held other senior roles with ACH Group and also managed the state Office for the Ageing for several years.

Further media information contact:
Melissa McCaig - melissa@communikate.net.au | 0412 482 394
Adam Ross - adam@communikate.net.au | 0405 721 313

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